adidas Originals | Yeezy Boost by #KanyeWest Launch [Video]

On Saturday February 14, 2015 Kanye West stunned a few lucky fans by hand delivering each a pair of YEEZY BOOST at the adidas flagship store in New York City. Bigger than shoe boxes, Kanye brought a message of inspiration for his fans to dream, to create freely, and to know that “awesome is possible.”

The YEEZY BOOST is Kanye West’s first collaboration with adidas Originals. The sneaker is exquisitely designed featuring beautiful yet simple materials. The silhouette transcends footwear trends and champions the next way of thinking about sneaker fashion. Featuring adidas’ coveted boost cushioning technology, the YEEZY BOOST combines the ultimate in comfort and performance with high-end style.



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