The Medley video, released a few weeks ago, showcases four singles on the Farr Out riddim project that was officially released in the Fall of 2015, and represents the only juggling project released from the label during that year.
“We have done many singles throughout the year both in house and with many outside producers. But with The Farr Out instrumental we just felt that this beat clicked for a year end effort and so we hit it. And we did it within a week or so including the video. At times things just click and we at DSR are clicking!!!” Label CEO Josef Bogdanovich shared
The Medley Video, directed by Mr. B for Downsound Records, features two artistes signed to the Downsound label imprint; Harry Toddler ‘Use To’ and Ishawna ‘Long Fingernail’ and two artistes highly rated by the label; Chi Ching Ching ‘Weh Dat Aguh’ and Vybz Kartel ‘How Mi Grow’ . The riddim itself was specifically limited to these artistes to allow the singles the proper attention especially when it relates to radio play.
Already the Farr Out’ riddim itself has received great support on local airwaves and is gaining traction on international platforms. It is projected to reach far in the international dancehall music space, predicted by even the naming of the project itself (Farr Out). Downsound Records will continue to promote the project in 2016 as well as looking at new possibilities.
“We are constantly being offered beats and sometimes one of them grabs us and we do something with it. I think in 2016 you are going to see some new concepts from our artistes which should be interesting no matter if in a medley or single form.” Josef Bogdanovich added
The label is also looking at continuing work on exciting material with Ishawna and specifically targeting the international market for Downsound recording artiste Nature who will be performing next on the Trendsetting Reggae Showcase ‘Rebel Salute’ 2016.
SOURC: Street Cred