Konshens & Machel Montano Track Featured In Bacardi’s Rum Commercial During NBA Finals

Dancehall artiste Konshens and Machel Montano recently released single ‘Front of the Line’ is getting a lot of international attention.

The single which is the official sound track for Bacardi USA’s new summer commercial was aired on Sunday night during the NBA 2017 finals between The Cleveland Cavaliers and Golden State Warriors.

Konshens was quick to take to his Instagram account to celebrate.

“Whine whine…. yuh nuh hear??😎 Anyone saw this BACARDI ad during NBA finals?? 🙄🙂. #DANCEHALL💪🏾 #SOCA @bacardiusa @konshens @majorlazer @machelmontano WORLD MUSIC!!! get the single “front of the line” off major lazer new project “know no better”. ✔️. #konshens #newgovahment #sub #strongmekmidonproud” He wrote.

Konshens and and the soca superstar teamed up with American electronic music trio Major Lazer to release the single last week.

The visuals for the commercial was shot in shot in Havana, Cuba,



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