Caribbean brands are actively launching and growing regularly and as they continue to enter the market, digital is at the forefront of the growth strategy. “I decided to focus on Caribbean women in digital, because I saw so many women at the forefront, but lacking the platform to discuss, encourage and create solutions on the gaps of niche multicultural marketing”, says Caribbean Digital Divas founder, Mikelah Rose, “it’s important for us to have these conversations regarding digital so we can continue to build and grow our brands in the Caribbean and the diaspora.”
Branding is more than just artwork, consumers want to know about the company, its story and what the a brand represents. Digital advancements have made it easy to access information, which contributes to how consumers view brands. Owning and actively participating on how you are perceived throughout the consumer decision journey is what active branding is. Caribbean businesses and entrepreneurs need to be at the forefront of digital to remain competitive. Who better to share our niche cultural brands and experiences to the world better than us? This panel discussion will dissect digital branding with respect to the Caribbean demographic.
Join us as we discuss digital branding for Caribbean businesses and how brands and market to the Caribbean diaspora demographic.
Date: Thursday, March 24
Time: 6:00pm-9:00pm EST
Location: Livestream Public (Brooklyn, NY 195 Morgan Avenue, Brooklyn, New York, 11237)
Sponsors: Cocotique, Cakes by Khalilah and Buy Cheap Central
Official Hashtag: #CaribDD16
About Caribbean Digital Divas
In 2013 Mikelah created the annual event Caribbean Digital Divas, held during Women’s History Month, to celebrate women of Caribbean heritage and their accomplishments in their respective industries embedded with digital success. The platform allows Caribbean professional women to embrace, discuss and collaborate on the role of digital strategies can assist in the advancement of Caribbean women in corporate businesses, entrepreneurial start-ups and career growth.
About Mikelah Rose | Creator of Style & Vibes and Caribbean Digital Divas
Mikelah is a Caribbean Culture expert, curating the bridge between the Caribbean and its diaspora. A CUNY Baruch College graduate with a BBA in Marketing. With previous experience with Caribbean lifestyle brands such as VP Records, Tempo TV and JAMROCK Magazine. Currently serving as a digital marketing manager by day, Mikelah continues to collaborate with Caribbean brands through both her Caribbean Digital Divas and Style & Vibes platforms.
SOURCE: MPR CONSULTING