Great support was received from the artiste community and the general public as Mr Vegas initiated his first ever Charity Food Drive to benefit the Children of the Mustard Seed Communities.
Collection barrels were placed in Megamart Locations islandwide, General Food Supermarket in Liguanea and Joong Supermarkets in Portmore and Stony Hill over a period spanning three weeks. Members of the public were asked to donate these food items while doing their regular shopping at these locations.
A huge part of the Food drive project saw Jamaican artistes participating in celebrity packing initiatives where they motivated shoppers to buy something extra and even became baggers for a day; packing customer’s groceries at specific locations. Artistes like Freddie McGregor, George Nooks, Kevin Downswell, Omari, Chris Martin, D Major, RDX, Kevin from Voicemail, Torch, Natel, latty J and Mr Vegas himself took on the role of packers at both General Food in liguanea and Joong Supermarket in Portmore.
Mr Vegas was quite moved to see the support from his fellow artistes on a project and cause in which he is so deeply invested “I’m overwhelmed that so many artistes took the time out of their busy schedule to give back to the Mustard Seed, it’s great when we can use our popularity to do something positive”
Reggae Veteran Freddy McGregor also expressed his pleasure at being a part of the project “Something as simple as packing a few bags and talking to customers means more to me than doing a charity performance, it’s such a great feeling”
The Mr Vegas Foundation was established in 2014 with the primary goal of assisting various in need organizations in Jamaica through initiatives like the food drive project, events and direct donations.
In 2015 the Foundation will be continuing the Food Drive Initiative and plans are already underway for the Winter staging of the Euphoria Charity Concert which promises to be a bigger and better project than the first event held in December 2014.