Range explained the concept of the video.
‘The concept has a rootsy island theme with heavy drums that play the foundation of our African culture. It tells a story that holds value that no matter race, class, creed or religion Rastafarianism forms the base of universal love and has a reputation that speaks spirituality to all’, said Range.
The video was shot on location at Rasta Village in Miami, Florida. It was directed by Dewayne Weise and Jorge Castillo.
Laced with a positive message, Inward Rasta tells the story about judging a person based on outward appearance.
“The song is based on a mixture of perspectives both on my own extended family structure as well as friends who practice and believe in the faith of the whole life, history and culture of Rastafarianism. The whole concept stems from living in a world where one is not judged or segregated based on what society expects as it relates to practices, beliefs or religion. Inward Rasta speaks for people who maybe frowned upon or judged in today’s world because of their appearance. Though considered misfits in the aspect of such sacred religion they are yet intrigued, fascinated and interconnected to Rastafari in some way. Whether by having friends who practice the faith, families who believe in the faith or through anyone who understands and is willing to share and make aware of this beautiful, powerful, isolated and sacramental practice. Though they might not have the dreadlocks they still have that inner desire and fundamental, physical and spiritual attachment to that of a Rastafarian’, Range explained.
A former fashion model, Range (real name Shana Blair McCormack) is originally from St. Ann. She resides in the United States.