Shrouded with naysayers as soon as the video was posted,RDX’s viral visuals for ladies summer anthem “Bum” has garnered a healthy 27,000+ views within the first week. What’s the cause of all the bubbling chatter? Simply the voluptuous backsides that jiggle, bounce, and “bum pon it”throughout the three minute video.
From the moment of posting, comments quickly began to flood, the latest “porn” video to hit Dancehall with the point being cleanly overlooked. “Bum” is a high energy single to be enjoyed by ladies worldwide, inviting them to explore their favorite dances throughout the party season. The video is simply a viral representation of the single utilizing enticing visuals for the viewing audience showcasing the topic of the song; the female backside.
The option for a viral video (an unofficial video that popularizes quickly through internet sharing) allows for the growth of the single to expand, while RDX focuses on their European tour “Ride It”. A route the powerhouse duo has explored before with viral releases for hugely popular singles “Jump” and“Kotch” which naturally saw a quick global demand.
Boasting a current catalog of hits; recent videos like “Lose Yourself” with Major Lazer and “Ride It” have accrued over 1.8 and 1.1 million views on Youtube respectively. As the powerhouse duo continues to push out hit after hit, RDX has embraced social media and viral avenues wholeheartedly as their music continues to spread worldwide.
While “Bum” progresses through the realms of sharing and reposting, Renigade and Delomar take the stage in Poland, France and various other European countries during their “Ride It” tour. Fans will be able to share in their travels on their Instagram pages @RDXMusic, @DelomarRDX and @RDXRenigade. After their time in Europe, the “Ride It” will take dates in the US (Rochester & Brooklyn, NY in late June) and around the Caribbean starting in Turks & Caicos on June 6th.
Prior to leaving the island for touring, RDX saw a productive week of media interviews encouraging the support of positive Dancehall while introducing audiences to their upcoming “Soul Poetry” Reggae album. Music from “Soul Poetry” will officially debut once RDX returns to Jamaica; however alongside “Bum”, RDX is enjoying the rise of other singles such as after-dark hit “Whisper”, street theme “Hold Yuh Lane” and the social commentary “Hell”.