Caribbean Fusion artiste Shifta Mason recently returned to Jamaica for a short promotional Blitz to bring attention to his brand new single ‘Do You Wanna’; the title track for his upcoming EP to be released in September. He is currently based in the state of Florida in the USA and has received notable success over the last 4 years there.
The single ‘Do You Wanna’ is a Dancehall Pop fusion track and features Japanese Australian Pop Artiste Chenelle. It is currently enjoying a single distribution deal with Empire Records, an Atlantic Records affiliated label out of the United States, and is poised to be a summer anthem in the party circuit globally.
While in Jamaica, Shifta made various media and promotional appearances and also took the time to reconnect with friends and colleagues who have not seen him in a while as he has been notably absent for a few years in the Caribbean Market.
“My last EP released two years ago was EDM driven and so I was focused on the American and European Market for that promotion’ Shifta explained ‘with this new EP I’m going back to my Caribbean roots with a lot of the beats and the flow so it’s fitting to start this promotion in Jamaica’.
The previous EP, Plan B, had collaborations with David Guetta and Lil Wayne and was very successful, propelling Shifta to receive rotation on MTV and an extensive Asain promotional stint. The new single ‘Do you Wanna’ shows signs of also becoming quite popular based on the response so far from supporters and endorsements from industry players.
Shifta hit up a few radio stations, FAME Fm, Zip 103, Linkz Fm and Suncity Radio promoting the Single, and also completed interviews on Television programs; TVJ’s Intense and Eprime, 876 Real on RETV, Pree Dis TV, MDTV and Hype TV.
The artiste also made his presence felt at a few of the weekly events in Kingston City including, Stand Pipe Saturdays, Wet Sundays, Hot Mondays, Boasty Tuesdays and Weddi Wednesdays. He completed his stint with a performance in Old Harbour at the FAME Pop Up Party as well as celebrating his distribution deal with Empire Records, with a signing party at Club Privilege.
“My intention is to create Timeless music, music that the entire family can listen to, from child all the way to grandma, good music and fun music. Supporters can expect the same kind of direction with the remaining singles from the new EP, Caribbean fused with world music appeal” Shifa reasoned
This recently completed promotional Blitz is just the start of the Jamaican promotion. The digital release of the Single and accompanying video will be officially launched in August in Kingston with members of the entire Timeless Records family and label officials present for this experience.