Jamaica’s own live event Sting made the third most talked about topic across the world via Twitter. This is a major… accomplishment as this is the first for a local production, in addition not many Jamaican topics make international trending lists. Millions of Twitter users viewed the hash tag #STING2012, which joins topics such as: FreeBuju, Usain Bolt and Yendi Phillipps’ pregnancy.
Between 1 a.m. and 7 p.m. on December 27, the show was one of the hottest subjects across the World Wide Web.
The fingers of thousands of Twitter users were on fire as the show was in full swing at about 4 a.m. when the social media madness peaked. Most tweets mentioned the tag team clashing with KipRich, Ninja Man, Merciless and Tony Matterhorn, along with the Ryno/Popcaan fracas, as well as Busy Signal and Sizzla’s individual performances, Macka Diamond/Spice also showed up as well as Tommy Lee Sparta’s gothic ensemble.
Sting 2012 also made a huge impact on Instagram and Facebook as animated photos circulated with Popcaan and Ryno. Funny quotes were attached to the images such as “Move bwoy yuh nuh love Kartel like me” and “Bwoy go write lyrics”.
Sting made history and axed all its competitors by its huge social media presence this year. The event saw its most publicised staging in its 29 years. The high anticipation aided in the monstrous popularity it garnered electronically. The event’s online stream via their website www.stingjamaica.com.jm benefited tremendously as a record number of users signed up to watch the event live on the Internet.
Publicist for Sting, Keona Williams, credits the promoters Supreme Promotions and Downsound Records for their high interest in engaging interest in the event, particularly by online users. The promoters executed a costly electronic campaign, which included online ads and viral videos that were released daily prior to the event and blasted by email, cellphones and social networks.
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