Production Company: FREENJOY, INC.
Executive Producers: Nathan Scherrer and Nina Soriano
Music video by The Weeknd performing Tell Your Friends. © 2015 The Weeknd XO, Inc., Manufactured and Marketed by Republic Records, a Division of UMG Recordings, Inc.
With just four days until his album Beauty Behind the Madness drops, The Weeknd debuts a video for the Kanye West-produced “Tell Your Friends.” In the haunting clip, the XO crooner is seen burying a man in the desert, but upon closer inspection, it appears to be himself. He sings along while dirt is shoveled over his face, which is covered with a plastic bag.
A creepy old lady, who’s been a reoccurring figure in The Weeknd’s past videos including “Can’t Feel My Face,” soon appears and he pulls out a gun before shooting her, putting an end to a dark chapter in his life. The video then transitions into the album opener, “Real Life.”