Tyga on Kanye West Mentorship & Launching Liquid Gold Sneakers [Video]

In our most recent SneakerWatch exclusive we got a chance to cover Tyga’s launch party for his new line of sneakers in collaboration with LA Gear. During his live event hosted by Shiekh Shoes, Tyga spoke to us briefly about the process of owning his company, and producing his brand overseas. When Tyga’s signature kicks first released they dropped with the Light Ups series in multiple colorways. With the return back to LA Gear, Tyga decided to reintroduce the Light Up but in the liquid gold colorway.

Along with his apparel and shoes being highlights of the event, Tyga’s recent music collaboration with Kanye West was a hot topic we received insight on. Tyga told us how Kanye and him began working and how ‘Ye soon took Tyga under his wing during his current project. To hear more from the exclusive check out the video in full above.



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