Usain Bolt signs Lifetime deal with Digicel

The world’s fastest man – Usain Bolt recently solidified his status as the greatest athlete of all time by winning gold in the 100m, 200m and 4x100m relay events at three consecutive Olympic Games.

Bolt has already stated that the recently concluded Olympic Games will be his last and that he intends to retire from athletics in 2017.

Now Digicel Caribbean Ltd has announced the sprint phenom, as its Chief Speed Officer (CSO).

According to Loop Jamaica, the unique “job for life” comes in tandem with the agreement of a lifetime partnership between Digicel and Usain Bolt – an honour only a very small number of the absolute greatest athletes in the world have ever achieved – and a first for Digicel.

Digicel has been a proud sponsor of Usain Bolt since 2004 – when he was fresh out of high school.

Fast forward 12 years and 21 major championship victories, Usain continues to entertain the world with his lightning bolt speed and captivating personality.

In his role as Digicel CSO, Usain will get up close and personal with Digicel customers in a number of ways from both a commercial and community point of view and will continue to inspire, motivate and captivate customers and fans across the globe for many years to come.

The innovative new partnership will see Usain bringing his unique understanding of speed to customers via Digicel products, networks and marketing and partnership initiatives – and to aspiring youth athletes via speed camps, motivational and mentorship sessions.

Digicel will also support Usain in his passion for giving back by bringing technology solutions to young people that will help them develop and grow.
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