This is great news for the ‘World Boss’ supporters, as the album becomes available for pre-order May 6th exclusively on iTunes. Fans can order the full album and receive the first single, ‘Fever’, as instant gratification. Also on May 6th the ‘Fever’ music video, directed by Game Over/Jay Will, launches via YouTube and Vevo. On May 20th the ‘Western Union’ track will be available for instant gratification.
The album will be available exclusively to Apple Music subscribers on June 3rd, the same day the third instant gratification track, ‘Colouring This Life’, will be offered in the iTunes store. Apple Music will offer exclusive streaming one week before the album is available for download June 10th, a service usually reserved for major label artists and a great honour for a Jamaican artist. iTunes will be supporting the album through special marketing and promotions in a manner they don’t typically do for reggae/dancehall.
King of the Dancehall contains never before released tracks from Vybz Kartel, all recorded by the prolific artist before his incarceration. The tracks have been carefully completed by renowned dancehall producer Linton ‘TJ’ White of TJ Records, with whom Kartel has established a solid working relationship over the years.
Kartel says, “We’re imploring the fans to go out and support the album, not just for Vybz Kartel’s sake but for the sake of DANCEHALL. Let’s show the world we can still pull some big numbers in our genre too.”
Having garnered praise for his lyrical prowess, the true King of the Dancehall, Vybz Kartel, will definitely deliver a treat to his many fans when this 14 track masterpiece makes its way to the world at large on June 10th.