“Right now its difficult to put into words the joy that is in my heart as it relates to the love this song is getting locally and internationally. I think the concept of the song is one that everybody can relate to which is one of the reasons why it is getting such a good feedback in the streets, this was a strategic move” Iapure stated.
Born Keneil Medley Iapure is arguably Montego Bay’s fastest rising reggae crooner. Blessed with powerful vocals and epic writing skills, Iapure’s talent was identified at a tender age by relatives who were amazed by his powerful and raspy vocals. Iapure says he wants to be seen as not another reggae artiste but as a role model as his story and not his music represents success via handwork and perseverance.
“Iapure is here to teach the youths not just to sing music. I am from a poor background, a nuff hungry days me guh through music was my food, music was my medicine and music has now become my gateway out of poverty and onto a better life. I want every youth to know that you can make it if you focus and work hard no matter the circumstances.” Iapure stated.
Currently Iapure is signed to Veinless International and is gearing up for the release of accompanying music video for Do It Again.
Watch: IAPURE “DO IT AGAIN” [Official Video]