There are countless dancehall ‘riddims’ created in Jamaica. The genre also has its share of producers competing for the attention of disc jockeys and sound system selectors.
Tevin Richards is head of YGF Records, a fledgling company in Ocho Rios, St Ann. Its latest production is the Chronicles Of Success beat which was released early this month.
Launched three years ago, YGF Records, Richards points out, strives to be different.
“You can hear it on ‘Chronicles’ which is a throwback to the late ‘90s…it’s a very soulful riddim. You can hear Erykah Badu on it,” he told the Jamaica Observer.
Chronicles Of Success is driven by songs from Jahvillani Get Rich or Die Trying, Vershon’s Neva Happy Fi Mi, and Stephen Dajure’s Rastafari Name.
It has the feel of previous YGF Records beats such as the Club Banger, Leaf Of Life and Tomorrow People, all released in 2015.
“You want people to show different emotions, so we give them a little R&B, some reggae… riddims with chords and arrangements,” said Richards.
The 21-year-old Richards started YGF Records in 2012, shortly after leaving Calabar High School. Its first project was the Quick Touch which had songs by Perfect, Fantan Mojah and Jimmy Riley.
While trying to establish his label is priority, Richards is keen on reviving Ocho Rios as a dancehall centre. It was vibrant in the 1990s with producer Courtney Cole’s Roof International label.
“Ochi is not really an industry like Kingston and MoBay where there are a lot of clubs and parties. So, if our productions do well its likely things will happen for other artistes.”
— Howard Campbell